Google Play App Launch Checklist (Complete Pre-Publish Guide)
Google Play App Launch Checklist (Complete Pre-Publish Guide)
Launching an Android app on Google Play requires more than just uploading an app bundle. Missing even one critical step can lead to rejection, suspension, or delays.
This Google Play App Launch Checklist helps you verify everything before clicking “Submit for Review”.
1. App Readiness Checklist
- ✔ App launches without crashes
- ✔ All features work as intended
- ✔ No placeholder, demo, or test content
- ✔ UI is clean and user-friendly
- ✔ App provides clear user value
Tip: Test on multiple devices and Android versions.
2. Google Play Policy Compliance Checklist
- ✔ App follows Developer Program Policies
- ✔ No restricted or prohibited content
- ✔ No deceptive or misleading behavior
- ✔ No impersonation or copyright violations
Policy compliance is mandatory for approval.
3. Permissions Checklist
- ✔ Only necessary permissions requested
- ✔ Permissions match app functionality
- ✔ Sensitive permissions justified
- ✔ Deprecated permissions removed
Red flag: Requesting SMS, call logs, or contacts without clear need.
4. Privacy Policy & Data Safety Checklist
- ✔ Privacy policy URL added
- ✔ Privacy policy is publicly accessible
- ✔ Data collection clearly explained
- ✔ App behavior matches privacy policy
- ✔ Data Safety form completed accurately
Privacy violations are a top reason for suspension.
5. Google Play Store Listing Checklist
- ✔ App title is clear and honest
- ✔ Short and full descriptions are accurate
- ✔ No keyword stuffing
- ✔ Original screenshots uploaded
- ✔ High-quality app icon and feature graphic
Your listing must reflect real app functionality.
6. Ads & Monetization Checklist
- ✔ Ads do not block core functionality
- ✔ No deceptive or forced ad clicks
- ✔ Ads placed after user interaction
- ✔ Ad frequency is reasonable
Bad ad placement can cause rejection or suspension.
7. In-App Purchases & Subscriptions Checklist
- ✔ Google Play Billing used for digital goods
- ✔ Pricing clearly disclosed
- ✔ Subscription terms explained clearly
- ✔ Easy cancellation available
- ✔ Free trials explained upfront
Never: Hide charges or auto-bill users without consent.
8. Target Audience & Age Rating Checklist
- ✔ Correct age group selected
- ✔ Families Policy followed (if applicable)
- ✔ Ads appropriate for target audience
- ✔ Content rating questionnaire completed
Incorrect targeting is a common rejection reason.
9. App Bundle & Release Checklist
- ✔ Signed Android App Bundle (AAB) uploaded
- ✔ Play App Signing enabled
- ✔ Version code incremented
- ✔ Release notes added
Use testing tracks before production launch.
10. Testing Checklist
- ✔ Internal or closed testing completed
- ✔ Ads tested on real devices
- ✔ Purchase flows verified
- ✔ Test accounts removed
Testing reduces post-launch issues.
11. Final Review Checklist (Before Submission)
- ✔ All Play Console sections marked “Complete”
- ✔ No warnings or unresolved errors
- ✔ Policy compliance double-checked
- ✔ App access instructions provided (if login required)
Only submit when everything is complete.
After Launch Checklist
- ✔ Monitor crash reports
- ✔ Respond to user reviews
- ✔ Fix issues quickly
- ✔ Stay updated with policy changes
Launch is just the beginning.
Frequently Asked Questions (FAQ)
Is this checklist enough for approval?
It greatly improves approval chances, but final review is done by Google.
Should I recheck this checklist for updates?
Yes. Use it for every update and new app.
Can my app be suspended after launch?
Yes, if policy violations are discovered later.
Final Thoughts
This Google Play App Launch Checklist helps developers publish apps safely, confidently, and professionally. Most app rejections and suspensions happen due to avoidable mistakes.
Follow this checklist carefully, respect Google Play policies, and focus on user trust for long-term success.
