Google Play Policy Checklist (Complete Guide for Developers)
Google Play Policy Checklist (Complete Guide for Developers)
Before publishing any Android app, developers must ensure strict compliance with Google Play Developer Program Policies. Even a small oversight can result in app rejection, suspension, or permanent developer account termination.
This Google Play Policy Checklist helps you verify every critical requirement before submitting or updating your app.
1. App Content & Functionality Checklist
- ✔ App works as described in the store listing
- ✔ No broken features or empty screens
- ✔ No placeholder or test content
- ✔ App does not crash or freeze
- ✔ Clear purpose and user value
Avoid: Demo apps, incomplete projects, or misleading functionality.
2. Google Play Store Listing Checklist
- ✔ Accurate app title (no keyword stuffing)
- ✔ Honest app description
- ✔ No false promises or exaggerated claims
- ✔ Original screenshots and graphics
- ✔ Feature graphic follows Google guidelines
Your listing must exactly match what the app delivers.
3. Privacy Policy & User Data Checklist
- ✔ Privacy policy URL is provided
- ✔ Policy link works and is publicly accessible
- ✔ Data collection is clearly explained
- ✔ No unnecessary personal data collected
- ✔ Data usage matches privacy policy
Critical: Any app collecting personal or sensitive data must have a valid privacy policy.
4. Permissions Checklist
- ✔ Only essential permissions requested
- ✔ Permissions match app features
- ✔ Sensitive permissions properly justified
- ✔ Deprecated permissions removed
Red flag: Requesting SMS, call logs, contacts, or storage without clear need.
5. Ads & Monetization Checklist
- ✔ Ads are clearly distinguishable from content
- ✔ No deceptive or forced ad clicks
- ✔ Ads do not block core app functionality
- ✔ No ads shown before user interaction
- ✔ Ad frequency is reasonable
Ads should enhance revenue, not destroy user experience.
6. In-App Purchases & Subscriptions Checklist
- ✔ Google Play Billing used for digital goods
- ✔ Pricing clearly disclosed
- ✔ Subscription terms explained clearly
- ✔ Easy cancellation available
- ✔ Free trials explained upfront
Never: Hide subscription charges or auto-bill users without consent.
7. Target Audience & Age Rating Checklist
- ✔ Correct age group selected
- ✔ Child-directed content properly labeled
- ✔ Complies with Families Policy (if applicable)
- ✔ Ads suitable for selected audience
Incorrect age targeting is a common reason for suspension.
8. Restricted & Prohibited Content Checklist
- ✔ No hate speech or violence
- ✔ No sexually explicit content
- ✔ No illegal activities promoted
- ✔ No impersonation or copyright infringement
All content must comply with Google Play’s restricted content rules.
9. App Security & Behavior Checklist
- ✔ No hidden or malicious behavior
- ✔ No background data abuse
- ✔ No unauthorized device access
- ✔ No misleading notifications
Transparency is mandatory for approval.
10. Pre-Publish Testing Checklist
- ✔ Tested on multiple devices
- ✔ Tested different Android versions
- ✔ Ads and payments tested correctly
- ✔ Removed test accounts and sandbox data
Well-tested apps reduce rejection risk.
11. Developer Account Safety Checklist
- ✔ Respond to Google warnings promptly
- ✔ Do not resubmit rejected apps without fixes
- ✔ Do not create duplicate or similar apps
- ✔ Never attempt to bypass enforcement
Protecting your developer account is as important as protecting your app.
Frequently Asked Questions (FAQ)
Is following this checklist enough for approval?
It greatly increases approval chances, but final decisions depend on Google’s review.
How often should I review Google Play policies?
At least once every few months or before major updates.
Can policy rules change?
Yes. Google updates policies regularly.
Final Thoughts
This Google Play Policy Checklist is designed to help developers publish apps confidently and safely. Most suspensions and terminations happen due to avoidable mistakes.
Focus on transparency, user trust, and policy compliance — and Google Play will reward you with long-term success.
